Whether
you’re in the process of buying or selling a dental practice, the one question
that always comes up is what information you will need to gather to get
started. There is a basic list of information that your advisor will need to
develop an asking price and assess the performance of the practice.
Unlike most
dental practice sales brokers, we take a unique approach with our
sellers. Over the years we have handled
hundreds, if not thousands, of transactions from both the sellers’ side and the
buyers’ side. It has been the buyers’ side that has helped us to understand
what every seller should be compiling to help their dental practice sales
advisor.
Most dental
practice sales advisors are mainly concerned with developing an asking price
for the practice, which means they are primarily concerned with cash flow
only. They will typically ask for tax
returns, annual reports with production and collection totals for the dental practice
and maybe reports broken down by categories like diagnostic, preventative,
operative, etc. They will also ask the
seller to complete a questionnaire that helps the advisor learn about the
practice and to develop a dental practice profile.
The
ultimate goal of all of this is to attract a serious and willing buyer. By looking at this from a buyer’s
perspective, that goal is more easily attainable. While buyers are interested in the price of
the dental practice, they are also trying to learn so much more about the
practice - its strengths, weaknesses, opportunities and threats (SWOT). All buyers MUST do their due diligence on the dental practice they are buying if they are going to borrow hundreds of thousands of
dollars, therefore, they will usually ask for much more information than the
typical seller/advisor has asked for and, unfortunately, this sometimes annoys
both the seller and their advisor.
Based on
the above, we take a buyer’s approach to the information gathering from the
beginning of the process. We want to be
in a position from the start to not only inform the seller of a fair asking
price, but also provide the additional information about the practice when we
find them a buyer. The other benefit is
that this will also provide the information a buyer will require to do their
due diligence.
An
additional benefit to the seller is that when the buyer and their advisors
receive all of this information so promptly, they will not become discouraged
and feel that the seller is “dragging their feet”. From a buyer’s perspective, if
gathering the information they need feels like they are “pulling teeth” (pun
intended), one of two things potentially happen, either they move onto another
practice or they make a lower offer. Our approach will deter the buyer from
doing either of those.
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